Create an album (event)
Set up an event, its gallery, QR code and FTP credentials.
In SnapFlow, every event you shoot is an album. Creating one gives you a private workspace for the photos, a public gallery link with its own QR code, and unique FTP credentials so your camera can upload straight into it.
Create the album
From the dashboard, click New Album and fill in the basics — the event name is all that's required; everything else can be edited later.

When you save, SnapFlow automatically:
- generates a unique public gallery URL and a QR code for it,
- creates dedicated FTP credentials for camera uploads, and
- sets up the storage folders for originals and thumbnails.
The album page
The album page is where you'll spend most of your time. At the top you'll see the event name, its Public / Private badge, view count, and the gallery link, plus action buttons: View Gallery, Embed, and More.

Below that is the upload zone — drag photos straight from your computer, or let your camera send them in over FTP (see the next chapter). Your photos then fill the grid as they're ingested, with a rating bar for culling and, once recognition runs, a banner inviting you to name the people it found.
Note
From each photo you can rate it, set it as the cover, or open it full-screen. The header counts update live — here, 18 photos · 17 faces.
Album settings
Click More → Edit (or the album's Edit link) to open settings. This is where you control how the album behaves and what your guests can do.

The settings you'll use most:
- Gallery theme — Classic, Hero, Dark, or Magazine. Pick the look that fits the event.
- Public gallery — toggle whether anyone with the link can view it.
- Downloads — none, web-resolution, or full-resolution originals.
- Gallery expiry — auto-hide the gallery after a date.
- Gallery password — protect the gallery with a password.
- Workflows (right-hand panel) — switch features on per album: Live delivery, Sneak peek, Rate & Cull, People detection, AI metadata, Client proofing, Finals delivery, and FTP camera upload. Later chapters cover these.
- Privacy & processing — strip GPS from photos, watermark downloads, and set a timed release.
Tip
The recognition features in later chapters (faces, teams, race numbers) are switched on here under People detection and AI metadata.
Your QR code
Every album has a print-ready QR code that points to its public gallery — ideal for a sign at the event or a card you hand out.

Download it and drop it onto a poster, a print, or a thank-you card. Guests scan it and land straight in your gallery.